Lawrence Public Library — wesleykemnitzer

Lawrence Public Library

The Lawrence Public Library is community-driven and offers a wide range of resources and programming beyond checking out books. The existing identity, however, does not fully reflect the scope of what the library offers. This project is a conceptual brand revitalization through design and copywriting, not a real-world rebrand.

This revitalization focuses on using clear communication to highlight the library’s many resources while remaining welcoming to all audiences. The updated brand voice centers on the idea of the “spot,” a nod to the visual identity and the library’s role as a shared community space. This motif appears throughout the system, reinforcing the message that the Lawrence Public Library is your spot. The resulting design system balances playfulness and information, creating consistent, clear communication that invites everyone to the Lawrence Public Library.

Awards
The University of Kansas
Design Excellence Award 2026
Made With
Illustrator and Photoshop

Course
VISC 502 Designing for Change
The University of Kansas

Say Hello!

weskemnitzer@gmail.com
Instagram: @wes.kem