Clash Deli
Clash Deli is a restaurant brand identity developed from the randomly assigned prompts: punk, retro, and irreverent. Inspired by skateboarding culture, punk aesthetics, graffiti, New York Delis, vintage typography, and subway systems, it reimagines a classic retro deli with a playful, rebellious twist. The visual language combines hand-drawn illustrations, bold digital graphics, and a custom hand-drawn logotype. This project explores a cohesive and energetic identity that extends across wayfinding, uniforms, signage, merchandise, and menu design.
Made with
InDesign, Illustrator,
Photoshop, Procreate
Class
VISC 405 Designing Brand Identity