Binding Brand
The current market for binding tape, a safe binding solution for transgender and gender-diverse people, makes this gender-affirming care product difficult to access. Many sellers operate through NSFW websites or restrict purchases to users 18 and older, creating unnecessary barriers. Existing offerings also lack inclusivity, often providing limited skin tone options. Binding Brand responds to these challenges by prioritizing accessibility and inclusivity while being uplifting and empowering.
The design direction focuses on overlapping and folding shapes. These layered forms represent both the act of binding with binding tape and the layers that come with identity. The brand voice emphasizes that binding tape is for everyone, every journey, and every body. The visual system celebrates the vibrancy, boldness, and energy of the community that uses binding products.
Made With
Illustrator and Photoshop
Course
VISC 502 Designing for Change
The University of Kansas