Binding Brand — wesleykemnitzer

Binding Brand

The current market for binding tape makes this gender-affirming care product difficult to access. Many sellers operate through adult websites or restrict purchases to users 18 and older, which creates unnecessary barriers. Existing offerings also lack inclusivity, often providing limited options. Binding Brand responds to these challenges by prioritizing accessibility and inclusivity while being uplifting and empowering.

The design direction focuses on overlapping and folding shapes. These layered forms represent both the act of binding with binding tape and the layers that come with identity. The brand voice emphasizes that binding tape is for everyone, every journey, and every body. The visual system celebrates the vibrancy, boldness, and energy of the community that uses binding products.

Made With
Illustrator and Photoshop

Course
VISC 502 Designing for Change
The University of Kansas

Say Hello!

weskemnitzer@gmail.com
Instagram: @wes.kem